Updated July 2019

Starchitect Rankings

To determine relative popularity and brand value of starchitects, we use the STAR™ (v0.2) model developed by an architectural data team from MIT.

Name Rank Monthly Searches Pritzker Born Notable Projects AD IG
1
Zaha Hadid
0
2.4M true 1950 42 39 800k
2
Norman Foster
0
85k true 1935 50 45 700k
3
Le Corbusier
0
253k true* 1887 50 17
4
Bjarke Ingels
0
88k false 1974 13 25 1M
5
Renzo Piano
0
103k true 1937 50 23 115k
6
Frank Lloyd Wright
0
256k true* 1867 50 15
7
Frank Gehry
0
138k true 1929 50 11 100k
8
Rem Koolhaas
0
59k true 1944 20 46 500k
9
Oscar Niemeyer
0
85k true 1907 50 4
10
I.M. Pei
0
14k true 1917 50 9
11
Mies van der Rohe
0
107k true* 1886 42 10
12
Philip Johnson
0
29k true 1906 50 2
13
Tadao Ando
0
82k true 1941 30 8
14
Jean Nouvel
0
48k true 1945 30 14 270k
15
Antoni Gaudí
0
289k true* 1852 25 5
16
Santiago Calatrava
0
56k false 1951 45 6 5k
17
Richard Meier
0
33k true 1934 19 26 150k
18
Louis Kahn
0
51k true* 1901 20 11
19
César Pelli
0
10k false 1926 50 1
20
Shigeru Ban
0
34k true 1957 10 14
21
Toyo Ito
0
29k true 1941 10 13
22
Richard Rogers
0
29k true 1933 25 4 43k
23
Michael Graves
0
21k true 1934 25 3 4k
24
Rafael Moneo
0
15k true 1937 15 4
25
Daniel Libeskind
0
41k false 1946 25 17 180k
26
Peter Zumthor
0
52k true 1943 4 4
27
Álvaro Siza
0
29k true 1933 10 4
28
Alejandro Aravena
0
26k true 1967 0 5
29
Robert Venturi
0
22k true 1925 11 1
30
Aldo Rossi
0
26k true 1931 6 2
31
Thom Mayne
0
18k true 1944 6 10 100k

Emerging Practioners

Name
Monthly Searches
  • Thomas Heatherwick
    15k
  • David Adjaye
    15k
  • Jeanne Gang
    12.4k
  • Ole Scheeren
    6.1k
  • Francine Houben
    3.0k
  • Michael Maltzan
    1.8k

Top Academics

Name
Monthly Searches
  • Deborah Berke
    2.1k
  • Hernan Diaz Alonso
    690
  • Amale Andraos
    620
  • Hashim Sarkis
    480
  • Sarah Whiting
    470
  • Mónica Ponce de León
    420

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What is the value of reputation?

Developed by the data team at Monograph, the STAR™ system looks at a series of variables to determine the relative popularity and value of an architect's brand. Whether you're a client looking to bring on a talented architect or a student building your education, the value of a starchitect's brand in business and academia has been fairly opaque. The Starchitect ranking system is the beginnings of a data-centric take on architectural brand value.

STAR™ variables

  • Monthly Searches - We gather Google global keyword search volume from Ahefs, the most active internet crawler outside of Google.
  • Born - To normalize the natural constraint of age, we have a logarithmic multiplier applied to the search volume. As an example, Bjarke Ingels at a spry 45 years old, earns a 2.4x multiplier for his age.
  • Pritzker - Being awarded the Pritzker gives an architect a flat 10 points.
  • Notable projects - Projects considered for this variable are based on Google Search's knowledge graph which is capped at 50 projects.
  • ArchDaily project data - The ArchDaily team is generously supporting the Starchitect project by providing data about project location and categories.
  • Instagram - As a visual discipline, we use Instagram follower count as a proxy for visual search volume.

Notable missing variables include books and their impact and project impact. Also we are only ranking single "named" architects as opposed to teams like SANAA, MVRDV, Herzog de Meuron, and Snøhetta. Future versions of the algorithm will take these variables and offices into account.

Changelog

  • 0.2 - ArchDaily project data included
  • 0.1 - Initial dataset