Architect's Guide to SEO

SEO basics and best practices

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More than likely you've heard the term SEO, but, for the uninitiated, SEO literally means Search Engine Optimization — technical jargon for a set of methods used to boost your website's rank in Google's search results.

Now, why should you care? Well, according to this article put out by the SEO gurus at MOZ, the top 3 positions in Google's search results account for a whopping 55% of organic clicks, with the number one spot alone netting over 30%.

Think about that, over one third of visitors click on the first result they see. Naturally, everyone wants to be number one, so we've outlined below 5 steps you can take to help boost your website's ranking.

Take Stock

The first step is to make sure your website satisfies the most basic SEO criteria. These are things often forgotten when new content is uploaded but play a critical role in getting your site to rank well. For example:

     
  • Meta Title Tags- Make sure you have defined a meta title for each page. These are very important, as they contribute keywords and will be displayed in Google's search results.
  • Meta Description Tags - Make sure you have a meta description on every page. These have no keyword value, but are important for humans as they show up below your web page's title in Google.
  • Page Headings - Make sure you have headings on each of your website's pages. These are typically headers, sub-headers and page titles (i.e. your project's title).

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