Content Strategist

What is Monograph? 

A team of ex-architects who loves architecture and a multi-disciplinary approach to problem-solving. Monograph is modernizing design professionals’ back office with a beautiful, data-driven platform to help them manage, plan, and grow their companies. Our mission is to let architects get back to doing what they love and do best—design—not finance, management, or Excel.

Why work at Monograph?

• People first: Core to the team, we believe in people first, curiosity, and empathy. 
• Create a tool that will redefine architecture: Project management is just the beginning...we have big ambitions to help facilitate the entire design process from becoming the document source of truth to coordinating with consultants. You can shape the future of building design.
• Work with some of the best product people in the world: From working with companies like IDEO, Google X, and Figma, we’re a team of highly productive individual contributors with a strong design background. You will be doing some of the best work of your life.

Responsibilities

• Develop and deliver a metrics-driven content marketing program that increases Monograph’s search rankings, site traffic, leads generated, and revenue
• Constantly experiment and test content efforts to identify topics, formats, and distribution channels that best reach Monograph’s core audiences
• Manage agencies and freelance writers in the development and execution of content programs
• Work closely with sales teams to ensure that top-of-funnel content experiences are the best possible start of a customer’s experience with Monograph
• Produce content that supports sales outreach and conversion efforts, including white papers, case studies (in partnership with our PR agency), and customer testimonials.
• Partner closely with the rest of the marketing team to produce content that can fuel paid growth efforts in tandem with organic growth
• Set and maintain a high bar for content, ensuring that what is produced is on-brand and consistent in terms of style, tone of voice, and optimized for search
• Measure and report on what’s working, highlighting insights that can help inform the work of other teams across the company
• Own and execute product marketing strategy throughout website and contribute to feature launches
• Work with Designer to develop design system and assets for content
• Develop backlink strategy and execution
• Work with GTM Analyst to incorporate data into content strategy
• Work with the marketing team to develop programmatic SEO strategies when possible

Requirements

• 1-5 years of experience in B2B content marketing for fast-growing software companies.
• Exceptional writing and editing skills, and a portfolio of compelling content that’s tailored to goals and audiences.
• Ability to develop scalable processes/programs from what’s working in order to develop new initiatives.
• Ability to scale content formats across social
• Ability to develop backlink initiatives strategically
• The ability to develop both engaging long-form content, as well as crisp short-form copy.
• Experience with SEO best practices and how to produce content that improves search rankings and organic growth
• Experience developing content through agencies and freelance writers.
• Profound attention to detail and a high bar for craft and quality.
• A focus on developing content that delivers value to audiences as much as it helps move them further along in their exploration of Monograph.
• A strong bent toward collaboration with teams and roles across a company.
• Comfort with ambiguity and grace under pressure

What Success Looks Like

After 1 Month

• You’ve met everyone on the team and have been able to internalize the current state of the company
• You’ve joined a couple of customer calls and have a sense for our customer’s pain points
• You’ve taken over the assignment and editing of existing content backlog

At 3 Months

• You’ve developed a content strategy across various channels (blog and organic social) based on our brand pillars and previous work.
• You’ve created a reporting framework to measure the impact of SEO (and other channels)
• You’ve created a content calendar to reinforce the content strategy
• You’re owning complete onboarding of new writers
• You’ve worked on one feature release announcement

At 6 Months

• You’re managing a process for securing backlinks
• Your content is contributing to new leads signing up to use Monograph
• You’re working with either internal or external illustrators to develop content for social
• You’re working with others in marketing and customer success to support new initiatives
• You’ve developed a process for converting webinar content into a dedicated podcast and blog content

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